They are tired of me tweeting at them. They don't respond to my tweets. They probably have me muted. They wouldn't block me, I don't think, since they still like my money and want me to spend it with them on the incredibly rare occasion that they acknowledge that the Brewers (a) are still a major league baseball team, (b) employ real live major league players, (c) have real live baseball Hall of Famers, and (d) Ryan Braun cheated but so did A-Rod, David Ortiz, Roger Clemens, Jose Canseco, Mark McGwire and any number of other players who have been lionized by Topps.
That last one was to see if you're still paying attention.
Anyway, Topps gave up their pretense of caring about Topps Now being about "celebrating baseball's greatest moments...as they happen" and, instead, decided to highlight "man rides bike to work two days ago."
You may have heard about Ben Zobrist. He did something pretty cool -- he rode his bike about one mile from his home near Wrigley in full uniform and wearing PF Flyers. He did this on Saturday, before the Cubs lost to the Brewers 11-3 thanks to a 3-for-5, 2 HR, 5 RBI game from Ryan Braun (taking Braun to 30 HRs and setting a team record for most seasons with 30 HRs) and with 2 SBs for Jonathan Villar (taking him to 56, 2 behind Billy Hamilton).
And yet, today is when this happened.
Yes, today was the day that Topps Now became "Topps sometime this weekend." After yesterday's six card orgasm that, in fairness, mostly deserved the Topps Now treatment (though again Topps decided on another "walk-off single" card after telling me when the Brewers' walk-off wasn't celebrated that, "not every walk-off is a Topps Now card") Topps decided that it would give a Topps Now card today to something that actually happened on Saturday.
Topps stole a screencap from Ben Zobrist's wife's Instagram page -- hey Topps, does that violate your exclusivity agreement with Getty Images? -- and made a card out of it. If you're interested, here's the original post from Instagram:
Hey, it was kind of cool that he did it. Don't get me wrong. But this has been on social media since Saturday afternoon at 1:41 PM Eastern time. So, I guess it's okay now for Topps to decide that "Now" really means, "hey, when we get around to it and when we finally see something, we can print a card and call it 'Now.'"
Also, has anyone at Topps ever been to a game outside of their 5 boroughs? Or, rather, do they employ a web designer that knows how to spell important places?
Spelling is optional in Brooklyn, it seems.
The real issue this raises to me isn't so much that this moment wasn't cool. The fact is that if Topps can decide that something is worth putting on a "Now" card a little later, why, then, couldn't Topps rectify clear oversights from earlier in the year?
I mean, it's pretty well known that I got muted by Topps (probably) about the time that Topps ignored a TRIPLE PLAY by Milwaukee in favor of a David Ortiz homer in the middle of the game that allowed the Red Sox to win a game.
Or maybe it was the time Topps decided that the Brewers' walk-off win wasn't worth a Now card.
Or it could have been the time that Jonathan Villar hit homers from both sides of the plate to beat the Cubs 2-1 and that wasn't worth a Now card.
Not that I "deserve" an explanation as to why those particular events did not merit a Topps Now card. Or, maybe I do. I mean, I am a Topps customer, and customer service is supposed to be high on a company's list. Well, most companies, that is.
And, if it's all about selling cards, why does Topps bother with cards for Jeremy Hellickson (print run: 204 cards) and his shutout Saturday, or Jose Ramirez's walk-off for Cleveland (221 sold) or Khris Davis's big game on September 4 (print run: 188)?
Because those events matter and they tell the story of the season. Just like a triple play -- of which there have been 6 this year (3 of them by the White Sox, amazingly enough) matters. Just like a guy who is close to leading the league in steals who homers from both sides of the plate should matter (that's only happened 10 times this year, five times in each league).
And maybe like a guy who rides his bike to work matters.
Really? I'm a @Cubs fan and THIS gets a @toppscards NOW and we're supposed to take NOW seriously? #comeonman @TimHargesheimer pic.twitter.com/ypYjXKhDhc— Matt Saltzman (@mattsaltzman) September 19, 2016
Then again, maybe not.